How could a compact firm of 200 employees become a globally recognized name? Such is the case with ZUO! The keys to their success include impeccable quality in every element of their products, diversity in design and materials, and international exhibition participation throughout the world. ZUO products are used extensively by aficionados of modern and fashionable design. Good quality and durability are hallmarks of how ZUO products furnish all types of public areas - offices, homes and restaurants.

ZUO utilizes many diverse materials in many ways - including combinations of previously incompatible materials - without placing restraints on the principles of creativity. Regardless of genre/standard and design/color, ZUO furniture will appear stylish. Creativity does not violate the principles of art and craft. Thus, ZUO products will be "solid" in construction, comfort, and quality in every aspect. Indoor and outdoor furnishings and lighting decorative accessories can create a stylish and cozy space.

Two ambitious young professionals, Luis Ruesga and Steve Poon, started their own company called ZUO Modern in 2005 to help enhance the world’s beautiful home décor. They set out to create furniture and lighting that were both functional and aesthetically pleasing while being affordable and fun at the same time. ZUO followed modern fashion trends and used time-honoured craftsmanship and quality as their cornerstone of design. They developed residential as well as hospitality furniture at the same time, establishing a strong and recognizable identity that ultimately evolved into a unique way of living. Their product range includes residential and commercial furniture, lighting and mirrors. 

The design philosophy of the company is based on the mid-century period's design aesthetic that has been modernized and sublimated into a modern industrial design style. ZUO furniture allows for a family-oriented atmosphere to be created in even the most formal environments, which is not surprising since every single one of the brand's clients is considered a member of their extended family. ZUO does not rely on loud advertising to create buzz. Rather, its reputation has been created through the word of mouth generated by countless happy customers around the globe. 

According to ZUO's founders, fashionable furniture should be accessible for all individuals. Comfort is not something that can be found only in private homes. ZUO is always working to expand its selection of furniture and lighting for hotels, beach homes, and facilities that support older adults. The hospitality market is an important place where individuals enjoy life - just like they do in their own homes, says Luis Ruesga, ZUO's CEO. The brand is prepared to continue growing and meeting this trend. The ZUO Modern collection for 2022 features surprises, innovation, and exciting new options.

The popularity of multifunctional furniture continues to grow. A beautiful but functional product by ZUO at the HD Expo attracted significant interest as a versatile piece. Within seconds, a typical dining table turned into a billiard table or a table tennis court. This versatile product will have significant appeal to the owners of condo units or smaller community centres. ZUO furniture customers are mid-sized and small business owners who wish to elevate the comfort levels of their establishments. Bar stools and dining chairs by ZUO are commonly found in metropolitan cafés and restaurants, as well as around many resort areas. Additional comfortable products found in ZUO furniture catalog include beds, chairs, desks, and decorative objects.